George is one of the face’s of DIOR’s Spring 2017 campaign.
Dior Homme creative director Kris Van Assche has tapped a fresh, cross-generational cast of subversive faces to front the house’s latest advertising campaign – including Boy George, his childhood hero harking back to the era of the New Romantics movement.
Photographed by Willy Vanderperre in the studio and on the streets of Paris – the singer and DJ sports raw-edged tailoring accessorized with harnesses from the house’s spring 2017 collection customized with punk Toru Kamei souvenir pins.
“I really tried to translate what I think Dior Homme is right now. It’s about music, it’s about cinema, it’s about fashion…It’s about a certain memory I have of the Eighties that remains very much relevant for 2017,” said Van Assche. “Boy George, when I was a kid, was one of the first to have this message about difference being okay; he was such a major influence on my generation. That idea of freedom and being a rebel – which he still is – is really something that has stayed with me.”