George is to be a mentor on new Canadian talent show The Launch.
Production has started, and George has flown to Toronto to film his part in the show this week.
THE LAUNCH is an all-new, six-part music television series and international TV format that delivers an authentic, behind-the-scenes look at the creation of a new original song. The first season of the Canadian version of the program is currently shooting in Toronto, before the format is rolled-out internationally later this year.
Broadcast dates to follow